Simple Sales Tip: Talk About Money They Make, Instead of Money They Pay
Business Idea
Simple Sales Tip: Talk About Money They Make, Instead of Money They Pay

“We are making money, not spending money.”

Niche for Managed Service Providers: Remote-First Businesses
Business Idea
Niche for Managed Service Providers: Remote-First Businesses

COVID-19 forced many businesses to implement options to work remotely and that is an opportunity for the MSPs.

Who do I sell to? A Quick Tip for Managed Service Providers
Business Idea
Who do I sell to? A Quick Tip for Managed Service Providers

Whatever it is, start by showing that you know their scenarios. Be very specific, talking about their business process and the tools they use.

Metrics for Managed Service Providers
Business Technology
Metrics for Managed Service Providers

In this post, I will list metrics many successful MSPs find useful, grouping them into three categories — operational, technology, and financial.

Inside SMB Owner’s Mind: Negotiating Managed Services Agreements
Business
Inside SMB Owner’s Mind: Negotiating Managed Services Agreements

It is essential to start by discussing what is important for the business owner — increasing their profits.

Understanding the Managed Service Provider Model: Contracts, Billing, and Services
Business
Understanding the Managed Service Provider Model: Contracts, Billing, and Services

The managed services model: the customer gets reliable and cost-effective IT services, the MSP gets predictable revenue.

Vertical Marketing Strategy for Managed Service Providers
Business Idea
Vertical Marketing Strategy for Managed Service Providers

Implementation of a vertical strategy takes time and requires continuous reviews and adjustments to be a strong differentiator against competition.

Game On: The Cutthroat World of Managed Service Providers
Business Idea
Game On: The Cutthroat World of Managed Service Providers

Successful competition is about competing on “future value” rather than the value everybody can deliver today.

Rebranding for Managed Service Providers
Business Marketing
Rebranding for Managed Service Providers

Rebranding may seem scary, yet it is a simple procedure. A bit of patience and a bit of time spent on replacing the old logo and name, and it is done.

Pricing for Managed Service Providers
Business
Pricing for Managed Service Providers

When competition attacks you on price, you can respond by comparing the value of services and the cost of transitioning from a trusted partner.