I work on two things: helping managed service providers make money while keeping their customers' IT reliable, and turning a software company into an AI-native one.
Experience comes from years at Acronis, which went from an on-premises backup vendor with zero service provider partners in 2013 to an AI-native platform with more than 21,000 partners in 2026. I was there for all of it, in different roles.
VP and GM of the consumer and OEM business: ran sales and marketing, raised EBITDA margin by 30%, and launched the first consumer backup with anti-ransomware protection built in.
CMO: introduced the "cyber protection" category – cybersecurity and data protection natively integrated in one product – before any other vendor. Used sports sponsorships to close large deals. Established the Acronis Cyber Foundation for social responsibility programs.
Strategy: worked with the CEO on developing and executing the long-term strategy, and on the investment rounds that followed, each at a higher valuation: Goldman Sachs ($1B+), CVC ($2.5B+), BlackRock ($3.5B+).
Customer success: ran support, education, and the partner community. NPS went from –20 to over 50.
President: supported the growth of the technology center in Bulgaria, established the Acronis Threat Research Unit, assisted with the majority-stake acquisition by EQT, and led the AI transformation that took the company from almost no AI usage to close to 100% of employees using AI daily.
I am trained as a scientist and worked as a software engineer, so I build tools and test products myself.
Before Acronis, I ran developer programs and a local software industry initiative at Microsoft and invested in early-stage startups at Runa Capital. While at Acronis, I also spent a year as interim CEO of CAROL Bike, a company our founder had invested in: closed a refinancing and handed a stabilized business to the permanent CEO.
If you run an MSP, build products for MSPs, sell through MSPs, or are working on AI products or an AI transformation of your own, I am glad to compare notes.
Some articles published in Forbes:
- What Are The Modern Challenges Of Managed Service Providers?
- Crafting A Winning Cybersecurity Practice For Your MSP
- The Importance Of EDR Digital Security For SMBs
- The Top Five Security Vulnerabilities Of SMB
- Understanding The Cybersecurity Threat Of LLMs — And How Businesses Can Respond
- Smart Devices And Remote Work: A Potential Threat To Corporate Security