Niche for Managed Service Providers: Remote-First Businesses
COVID-19 forced many businesses to implement options to work remotely and that is an opportunity for the MSPs.
Who do I sell to? A Quick Tip for Managed Service Providers
Whatever it is, start by showing that you know their scenarios. Be very specific, talking about their business process and the tools they use.
Metrics for Managed Service Providers
In this post, I will list metrics many successful MSPs find useful, grouping them into three categories — operational, technology, and financial.
Inside SMB Owner’s Mind: Negotiating Managed Services Agreements
It is essential to start by discussing what is important for the business owner — increasing their profits.
Understanding the Managed Service Provider Model: Contracts, Billing, and Services
The managed services model: the customer gets reliable and cost-effective IT services, the MSP gets predictable revenue.
Vertical Marketing Strategy for Managed Service Providers
Implementation of a vertical strategy takes time and requires continuous reviews and adjustments to be a strong differentiator against competition.
Game On: The Cutthroat World of Managed Service Providers
Successful competition is about competing on “future value” rather than the value everybody can deliver today.
Rebranding for Managed Service Providers
Rebranding may seem scary, yet it is a simple procedure. A bit of patience and a bit of time spent on replacing the old logo and name, and it is done.
Pricing for Managed Service Providers
When competition attacks you on price, you can respond by comparing the value of services and the cost of transitioning from a trusted partner.
Practical Market Research Trick for Managed Service Providers
Analyzing websites and advertisements of successful local MSPs, attending the same events, and joining the same business associations.