This is the first article in a series about practical marketing for MSPs. The articles in the series are based on the content of workshops conducted with MSPs in 2025.

Easy-to-implement scenarios and best practices for AI prompt engineering in managed service providers.

Implementing the ultra-specialized MSP strategy requires significant market research and critically evaluating your strengths and capabilities.

Successful MSPs have a strategy documented in one form or another. Let’s explore a simple framework for defining and documenting that strategy.

Here is a short guide based on best practices for handling complicated customers I recently collected from MSP owners.

The signs of burnout, and strategies for helping technicians avoid it based on the experience of successful MSP managers.

The list of top exploited cybersecurity risks for MSPs and how to protect against them.

Part III is the final article in the series and covers the newly acquired business's integration stages.

Part II covers valuation, deal structuring and negotiation strategy for acquiring an MSP business.

Part I covers the reasons for acquiring an MSP, how to select the targets, and what to consider during due diligence process.