Endpoint

Definition

An endpoint is any device that runs an agent from your RMM or security tooling and is counted as a managed unit: workstations, laptops, and servers first, with mobile devices and virtual machines included on most contracts, and network devices (firewalls, switches, access points) counted separately or as a distinct device class. The practical definition is whatever your tools and your contract say it is – and those two should match.

Why it matters to an MSP

Endpoint count is the number that drives both your cost of goods and, under per-device pricing, your revenue. Nearly every tool in the stack bills per endpoint: RMM at roughly $1–3 per endpoint per month, EDR at $3–7, MDR on top at $2–15, endpoint backup at $2–5, and DNS filtering under a dollar. A typical stack lands at $8–25 per endpoint per month in tooling cost as of 2026, so an untracked 10 percent growth in a client's endpoint count is a direct margin leak if you bill a fixed fee.

Servers are usually priced at two to four times a workstation rate; mobile devices less. Define in the MSA exactly what counts, audit the count monthly against RMM inventory, and true-up billing when it moves – the gap between quoted and actual counts is a common source of unbilled work. The count also sets your risk surface: every unmanaged endpoint is a device with no patching, no EDR, and no visibility, which is why cyber insurance applications ask for the total and for what percentage is covered. Tickets per endpoint per month (typically 0.5–1.5 for a well-run client) is one of the cleanest health metrics you can track.

Related terms: RMM, EDR, Per-Device Pricing, Patch Management