Managed Service Providers Selling Drills, While Business Owners Buy Holes
Marketing
Managed Service Providers Selling Drills, While Business Owners Buy Holes

An effective pitch starts by talking about the problems that the business owner is facing and explaining the solutions in terms that they understand.

Inside SMB Owner’s Mind: Negotiating Managed Services Agreements
Business
Inside SMB Owner’s Mind: Negotiating Managed Services Agreements

It is essential to start by discussing what is important for the business owner — increasing their profits.

Understanding the Managed Service Provider Model: Contracts, Billing, and Services
Business
Understanding the Managed Service Provider Model: Contracts, Billing, and Services

The managed services model: the customer gets reliable and cost-effective IT services, the MSP gets predictable revenue.

Boosting MSP Productivity by Reducing Tool Overload
Technology
Boosting MSP Productivity by Reducing Tool Overload

If you have been in the managed service business for a while, chances are high that you suffer from tool overload without even suspecting it.

Vertical Marketing Strategy for Managed Service Providers
Business Ideas
Vertical Marketing Strategy for Managed Service Providers

Implementation of a vertical strategy takes time and requires continuous reviews and adjustments to be a strong differentiator against competition.

Game On: The Cutthroat World of Managed Service Providers
Business Ideas
Game On: The Cutthroat World of Managed Service Providers

Successful competition is about competing on “future value” rather than the value everybody can deliver today.

Rebranding for Managed Service Providers
Business Marketing
Rebranding for Managed Service Providers

Rebranding may seem scary, yet it is a simple procedure. A bit of patience and a bit of time spent on replacing the old logo and name, and it is done.

Pricing for Managed Service Providers
Business
Pricing for Managed Service Providers

When competition attacks you on price, you can respond by comparing the value of services and the cost of transitioning from a trusted partner.

Practical Market Research Trick for Managed Service Providers
Business Marketing
Practical Market Research Trick for Managed Service Providers

Analyzing websites and advertisements of successful local MSPs, attending the same events, and joining the same business associations.

MEDDIC Sales Framework for Managed Service Providers
Business
MEDDIC Sales Framework for Managed Service Providers

Frameworks make things easier. A sales framework is an investment. However, if done well, it gives good ROI.